الاثنين، 31 يناير 2011

Emerging Market Dilemma: Currency Appreciation or Inflation?

By now, we’re all too familiar with both the so-called currency wars and its underlying cause – the inexorable appreciation of emerging market currencies. As more and more Central Banks enter the war in the form of forex intervention and capital controls, however, they are inadvertently stoking the fires of price inflation. They will all soon face a serious choice: either raise interest rates and cease trying to weaken their currencies or risk hyperinflation and concomitant economic instability.
This dilemma is fairly basic: a Central Bank cannot simultaneously control its currency and conduct an independent monetary policy. For example, if it seeks to adjust interest rates to serve domestic economic goals, it must understand that this will have unavoidable implications for demand for its currency, and vice versa. These days, that dilemma is becoming increasingly sharp. Inflation in many emerging markets is rising to dangerous levels, real interest rates or negative, and all the while, latent pressure continues to bubble under their currencies.
The problem is that investors have become so desperate for yield that they are willing to tolerate negative real interest rates in the short-term if they believe that interest rates and/or currencies will inevitably rise over the long-term. While capital controls have forced a modest decline in the carry trade, the expectation is that an inevitable tightening of monetary policy will soon make it viable once again.
Due to the ongoing (perception of) currency wars, emerging market Central Banks are trying to hold out for as long as possible, lest they make themselves into sudden targets for carry traders and currency speculators. Some have already bitten the bullet. Brazil, for example, raised its benchmark Selic rate to 11.25% recently and indicated additional rate hikes will follow. China has embarked on a similar path, but from a lower base. The majority of countries remain in firm denial, however. Last week, Turkey took the unbelievable step of lowering interest rates in a vain attempt to decrease pressure on the Lira.
Most Central Banks believe that they can enjoy the best of both worlds by cutting access to credit and raising banks’ reserve requirements (in order to combat inflation) and maintaining strict capital controls (in order to limit inflation). While they should be patted on the back for creativity, such Central Banks must understand that their efforts are probably doomed to fail over the long-term. That’s because currency investors understand that only a masochistic, short-sighted Central Bank would pursue a weak currency policy in spite of rising inflation for a sustained period of time. Unless economic growth slows (which is unlikely without certain policy measures) and/or inflation magically abates (due to steadying food/commodity prices, etc.), they will eventually have no choice to concede defeat. “Central banks view the level of exchange rates as the priority rather than using them to help slow inflation. Once you start targeting multiple objectives, the odds for policy mistakes increase,” summarized one strategist.
The only win/win solution involves a simultaneous appreciation of all emerging market currencies. This would alleviate some inflationary pressures without altering the competitive dynamics of national export sectors and negatively impacting economic growth. According to the Financial Times, “There could be a surprise agreement to rebalance currencies at the Group of 20 this spring, although the failure of its November summit does not augur well.” Besides, any agreement would probably be in the form of a reiteration of the status quo, in which emerging markets independently (rather than in concert) pursue similar economic policy objectives.
For better or worse, emerging market governments have started to refocus the blame for the currency wars away from the US and towards China. Regardless of whether the US is at fault for its quantitative easing program, emerging markets compete with China – and its allegedly undervalued currency – in matters of trade. Pressuring China to allow the Yuan to appreciate, then, would ultimately go a lot further in ending the currency war and eliminating their predicament than screaming at the Fed for flooding the world with Dollars. Due to a new President and shifting politics, Brazil is angling to force the issue.  Given that China is currently in the same boat (rising inflation with low interest rates), this might be the straw that breaks the camel’s back. “China may be more sensitive to what the other major emerging market countries think about its currency. It undermines their moral high ground when it’s Brazil criticizing them instead of the U.S,” observed one analyst.
In any event, barring some unforeseen crisis and a flare-up in risk aversion, emerging markets are expected to continue attracting outside capital (more than $1 Trillion in 2011 alone), and their currencies are expected to continue their steady, upward march.

National Email Unsubscribe Day January 3, 2011

This morning I was sifting emails and realized that I've been receiving a large number of emails that I probably should have unsubscribed from by now. You know which emails I'm talking about - the ones that don't annoy you enough to unsubscribe from but at the same time provide absolutely no value.

I also noticed that a number of the emails are actually somewhat difficult to unsubscribe from. Not only is this boarding on violating CAN SPAM legislation from years ago, but is simply a nuisance. My first thought as a Marketer was to create a master list of companies that one can receive email from and then rate how frequently emails are sent (daily, weekly, etc.) and how valuable they truly are. Now that would be a long list!

For example, companies like Vista Print send TONS of emails once you buy something from them. Is this really necessary? I guess they're making money from it all but the good news is that it's relatively easy to unsubscribe. Have you had an annoying experience with email? I bet you have. We've all experienced messaging that was either excessive or just not useful.

National Email Unsubscribe Day January 3, 2011
 
Instead of building a list I thought it might be even better for Marketers and Consumers to do a little house cleaning, I mean email purging. Personally, if someone is receiving my emails and just deleting them, I'd rather they not be on my list form a marketing perspective. Having a clean email list is great for us because it allows us to better understand our true reach and effectiveness with marketing campaigns.

From the consumer side, why fill up server after server with useless junk. Think about how much more productive we'd be if we didn't have to wade through hundreds of unwanted emails each week.

Instead of just talking about it, I really want to do something about it... but I need your help.

I'm declaring January 3rd and National Email Cleanup Day. That's right.. in the beginning of the new year, I'm picking a day for all the world to unsubscribe from unwanted emails, delete emails that have been lying in your Inbox or saved folders for more and a few months, and make a statement about careless marketing tactics. Essentially I'm asking you to help me cleaning up our virtual world. Fewer emails means less computing power needed, less waste, less pollution, and more free time. Will you help me spread the word?

Can we spread this message throughout the world? I think we can. Send a link to this post to 3 of your friends or simply send them a message about January 3rd. Facebook it, Tweet it, share it on your favorite social media site. Let's see how we can change the world with just a few emails :), posts, and shares!

David Bain's 26 Week Internet Marketing Course

The best way to get really good in Internet marketing is by learning from an Internet Marketing Expert.  I can say that with confidence because personal experience has taught me that trying to successfully navigate the Internet marketing landscape is not easy task.  With more than a decade of experience it's clear to me that having a mentor and learning from others who have already taken the journey is the fastest, most effective way to learn about marketing and making money online.

 

Click Here to Learn About The Free 26-Week Internet Marketing Plan
 Framework

Being involved with SEO and Internet marketing, I've been blessed with meeting many qualified Internet marketing experts who are looking to help others succeed online.  David Bain is no exception.  David has been teaching Internet marketing for years and has reached thousands of students.  After personally reviewing his program I can tell you that it is one of the best, most comprehensive (although easy to understand) programs I've ever seen! 

 

The 26-Week Internet Marketing Program is the most comprehensive program for learning about online marketing tactics, showing you precisely what it takes to run a successful internet marketing campaign.  This online training program is ideal for website owners, bloggers, marketing managers, business owners and entrepreneurs.

David Bain, the founder and producer of the 26-Week Internet Marketing Plan is giving away this online marketing framework as a mindmap - very cool. Click here to check it out.

I've taken a very close look at David's materials and can share with you all of the different areas he covers in this one-of-a-kind program.  What I personally like is that content is given in reasonable chunks over an extended period of time.  In just a few minutes each day you can accumulate the knowledge that many so called "Internet marketers" still do not possess.

Here’s an overview of what’s included in the 26 Week Internet Marketing Course:

MODULE #1: WEBSITE STRUCTURE
  • Week 1: Market Research & Business Strategy
  • Week 2: Keyword Research
  • Week 3: Site Structure
  • Week 4: Data Capture & Marketing Funnel
  • Week 5: Conversion Rates
  • Week 6: Visitor Tracking

MODULE #2: GET SOCIAL; TURN ON THE TAP!
  • Week 7: Blogging
  • Week 8: RSS
  • Week 9: Twitter, LinkedIn,  Facebook
  • Week 10: Social Media Syndication
  • Week 11: Reputation Management
  • Week 12: Press Releases
  • Week 13: Pay Per Click

MODULE #3: LINK BUILDING
  • Week 14: Major Directories
  • Week 15: Niche Directories and Review Sites
  • Week 16: Location Specific Marketing
  • Week 17: Competitor Backlinks
  • Week 18: Beg, Barter or Buy
  • Week 19: Blog & Forum Comments
  • Week 20: Guest Posts

MODULE #4: CONTENT MARKETING
  • Week 21: E-Books and Viral PDFs
  • Week 22: Content Hubs and Feeder Sites
  • Week 23: Article Marketing
  • Week 24: Audio and Video
  • Week 25: Blog and Web 2.0 Site Distribution
  • Week 26: Bookmarking and Social Sharing
The actual mindmap goes into a lot more detail, breaking each week down into the individual tasks you'll be working on to learn the in's and out's of Internet marketing. Click here to view the full 26-Week Internet Marketing Plan Framework.

Start the new year off right with a commitment to learning. I know how good and effective David's material are - especially this program which was recently updated to include the latest and greatest online marketing tactics.  I encourage you to check it out if you want to succeed online in 2011.

P.S. If you purchase David's program using one of the links above, be sure to send me a note/comment on this blog.  I'd be happy to send you a FREE copy of my SEO training videos ($297 value) at no cost.  Happy Holidays!!!

Is Sure To Be Great



New Year resolutions, reflecting back at 2010, and thinking about 2011 is what the next couple days are all about. When I think back about this year, I'm feeling so grateful for everything that I've experienced, the new friends I have made, and the goals I've achieved.

Things aren't always smooth but as long as you stay focused on your goals, you have nothing to be disappointed about. I recently spoke to a student who was upset about a recent web project that didn't succeed. I encouraged him to stay the course. With each failure there must be an equivalent success. By focusing on results, not the work itself, we can move ourselves in the direction we want to go.

Over the next few days, relax. Be grateful for all the experiences you've had during the year. Each of your experiences has brought you to this place, right where you are. Internet marketing, search engines, and other online promotions will still be there in 2011. One thing is certain though, they will change. Make it your goal to get more involved with online marketing in the coming year and stay on top of everything marketing.

As many of you know, I have published a couple of books and plan to continue publishing well into the future. I recently noticed that my royalties are growing for digital editions of my book. This was something that starting in 2010 but will only get bigger in 2011. What other changes are on the horizon? I don't know for sure but as marketers we need to lead the charge. New websites, new online promotions, continued growth in social media will be the norm.

Stay focused, enjoy what you do, and continue to improve your marketing knowledge. I'm looking forward to more blogging in 2011 and hearing from more of you through comments and guest posts. All the best to you and your family and Happy New Year!

Wednesday, January 05, 2011 The Best Customer Service Email Ever!

Confirmation emails are status quo - or so I thought!  This year I made a commitment to improve my health and start working out 4 - 5 times per week.  I guess if you put a lot in, you'll get a lot out.  Anyway, I decided to start using some supplements to increase my protein intake and improve the quality of what I put into my body.  

Customer Communication Is Key.
Searching for some meal replacement drinks and supplements online, I came across Bodybuilding.com.  It happens to be a very robust site including a full marketplace, advice, and additional resources that allow you to track your progress.  After ordering online I received the standard confirmation email - that was about a week ago.  Today I received a follow up email from the Customer Service Manager that was both personalized and unexpected.  It knocked my socks off!  I've included the entire email herein:

Hello Michael! 

It has been seven days since your order was shipped so hopefully your order #14077740 was delivered without any problems. We made sure to ship your order as QUICKLY as possible! I hope our service beat your expectations.

I noticed you ordered a protein powder. Smart! We have seen the best results from customers when they use a protein powder everyday like clockwork. The Met-Rx Meal Replacement, 18 Packets, Chocolate Peanut Butter is a great one.

I found this new article for you about protein that will help you get the best results:
Protein Bio-Availability Explained! It was written by Joey Vaillancourt.

Don't forget that taking a multi-vitamin can help you get better results.

Sincerely,
Jeff Newman
Customer Service Manager
Bodybuilding.com
2026 S. Silverstone Way
Meridian, ID 83642 USA
1-877-991-3411

WOW!  That's the best friggin' follow up email I think I've ever received.  The reason I think it was so good is because the unexpected email was:
  • Personalized based on my order
  • Specific with regard to what I ordered
  • Reinforced the purchase decisions I made
  • Encouraged me to use what I bought
  • Provided additional value-added references
  • Provided contact information
How does your customer service messaging measure up?  I hope this example will serve as a way to motivate all of us to think about our communications with customers after the sale.  As marketers we know that keeping a customer is often much more affordable than acquiring a new one.  

Take a closer look at your follow up processes.  If you are communicating after the sale, is your communication personalized?  Does it provide product purchase information?  Additional resources that are related to the purchase? We can always make our follow up communications better!

Marketing Is All About Benefits... And Experience

During the last week, I had some really great conversation with fellow marketers. Whenever we see each other, we always come back to the fundamentals of marketing. What separates good marketing from bad marketing? Where are the boundaries of marketing? Where do marketing and sales need to work together and when do they work independently?

In my opinion, it's easy to find bad marketing but a little more challenging to find good marketing. If the marketing you are doing, or would like to do for your business, can accomplish a few basic objectives, you can in fact call it "good marketing."

1. Does your marketing speak to your audience? Does your print, email, or web communication speak to your market the way they want to be spoken to? Are you communicating based on knowledge and understanding of your audience?

One of the most important aspects of effective marketing is messaging! If you speak to your target market based on your understanding of what is important to them, their needs, and where they are in the decision making process, then you just found good marketing.

2. Does your offer resonate with your market? If you offer a buy one get one half off, does your target really care about the second item? For example, if I go to the movies by myself and the theater is offering buy one and get the second half off, this doesn't appeal to me. However, if they give me a coupon for $1 off a medium popcorn, I may purchase something I didn't go there intending to buy.

Always be testing and working different offers in order to find out what will resonate with your audience. Which offers do your target audience truly value?

3. Are you timing your campaigns appropriately?  If you're emailing everyone when they are attending the industry's national convention, your chances of a good response are very limited.  If you understand your audience (tip #1) and their schedule, you are in a much better position to have marketing success.  Sending emails to students who are away on Spring break won't help your business - neither will sending b to b emails on a Friday afternoon.  Know the schedule of your audience if you want to do "good marketing".

4.  Create a dialogue with your audience.  To know your audience you must interact with them on a regular basis.  If all you're doing is pushing information out, you aren't in tune with what your audience is thinking and doing.  The best way to create a dialogue with your audience is to ask them for feedback.  Surveys, open ended questions, and contests are a great way to get information about their thoughts and behaviors.

By creating a constant feedback loop you can improve the response to your marketing campaigns.  In addition, you can get helpful information that fine tunes your campaigns and improves response rates.

Know your audience, find a relevant offer and target your market at the right time.  With these simple steps you can improve your marketing results!

الثلاثاء، 18 يناير 2011

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